Author: Magnus Hedemark

Magnus Hedemark is an enterprise engineering leader by day. Outside of work, he has many far-flung interests, and occasionally blogs about them.

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Ricoh GR over the years

A few years ago, I had the honor of working at Red Hat‘s main office building in downtown Raleigh. The surrounding area is very walkable, and the people that I would see every day each seemed to have their own story lurking just below the surface. So I procured a small but capable camera that would allow me to capture what I saw to capture that slice of Raleigh in time. The Ricoh GR was perfect for this role. (more…)

My Mind is at the Beech


I’ve had a pretty incredible life so far. I’ve enjoyed success as a family man. I’m entirely self-made (twice over). I’ve worked pseudonymously in Hollywood, in the art world, and as a published journalist. I’ve eve worked professionally as a night club bouncer. And I was, for a time, patched into a traditional motorcycle club.

The one area where I remain entirely unsatisfied is in my career achievements. Not because I’ve not done well for myself, because I have. My dissatisfaction is around seeing the disparity between my potential and my achievements, and knowing that my achievements have been bottlenecked by a long history of business leaders suffering from paralysis or complacency.

They offer mandatory working environments that seem structured more for distrust and cost efficiency than getting anything done. It dampens my spark every time I’m crowded into an open room with all of my senses bombarded by what is effectively ambient noise. Clarity comes on weekends when I can walk among the trees and have a little time to think things through.

If I’m ever going to realize my potential, I need to get outside of the traditional office grind. Maybe the trees will offer clarity.